When someone mentions branding, what comes to mind at first is – logo, tagline, ad copy, and color palette. However, branding a business takes a lot of effort. In a nutshell, branding is about being aware of the goals and commitment of your business.
The best creative agencies in India aim at branding success from all its four sides. In case you are curious, the four sides of any branding success include –
All great ideas and every project, from creating a mere deck to launching a new business journey begin in the same way. You have to ideate, plan the process and then execute it. Let’s break that down further for more clarity:
Ideation refers to “the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them.” In the ideation phase, you draft and explore innumerable ideas. Since ideas come in all shapes, sizes and colors, if carried out properly, an ideation session is a place where innovation blooms. You know, successful ideas are not template-generated. You have to consider things like:
- Position of the brand in the market
- Unique selling proposition
- Products and services offered by the brand
- Target demography
- Target geography
- Business goals
- Legal obligations
- Already existing communications
After careful and critical vetting of these factors, if your idea is unique, you need to validate it with potential stakeholders and customers. Hence, the outcome of the ideation phase is a concrete brand strategy.
“Without a careful, planned approach to execution, strategic goals cannot be attained. Developing such a logical approach, however, represents a formidable challenge to management.” – Lawrence G. Hrebiniak
Any strategy comes to life when it mingles with business reality. And for that, you need to follow a process. A well-structured strategy could fall flat if the process is not well-planned and unsystematic. This comprises outlining every single touchpoint from media planning to campaign scheduling.
Implementation is a structured and logical set of connected and engaging activities undertaken by an organization to make a strategy work. This phase never culminated with the delivery of branding collaterals but comprises responsible ownership of the outcome. The best digital agencies in Delhi NCR identify gaps and plug the same in consultation with clients. If you want to take your business to great heights, contact OFactor Communication where expert branding consultants will listen to you and create a strategy that delivers all 4 sides of branding success.