Branding is the strengthening power of any business, large or small, B2C or B2B. An effective and creative brand strategy gives you the winning edge in competitive markets. But what exactly does brand strategy mean? And how does it affect a business?
Let’s begin with an example: Some eyeglasses company distributes branded as well as non-branded eyewear. They want to expand their horizon into the online distribution of eyeglasses. Their brand is the well-known player in B2B reign, however, they do not have any kind of connection with end users. This is not the first time they are trying to reach out to the customers. They did multiple campaigns in the past along with festive branding, embellished with appealing creatives. But they didn’t find any success.
Can you tell what was wrong with their approach? The answer is a creative brand strategy.
Your brand is not just about having an identity logo, name or slogan – it’s the overall experience your clients and customers weave with your company and its offerings.
Your brand strategy characterizes what you stand for, a promise you make with your customers, and the personality you want to convey. While it contains your identity logo, slogan, and color palette, those are just creative elements that complement your brand. Instead, your brand should live in everyday interaction you have in the marketscape in the following form:
- The pictures you convey
- The way your employees communicate with customers
- The communication you deliver on your website, proposals and campaigns
- A customer’s opinion of your brand versus your competitor
Creative Branding Strategy
Creative branding is all about telling your story in a pure, seamless way that constructs the desired brand perception. It is more of a communication approach as per the brand strategy. Storytelling can take multiple paths since we are living in an ever-evolving digital world. As per the creative advertising agencies in India, the most evident creative branding components are:
- Brand logo
- Other visual identities
- Ad copy
- Social media interactions
- Interactive media
- Product design
- Packaging design
The list goes on and on.
Most creative digital marketing agencies believe an effective brand strategy brings your competitive positioning to life, and toils to position you as a specific “something” in the psyche of your prospects and customers. It helps you communicate more effectively with your market, so follow it in every interaction you have in the real as well as digital space.
If you’re wondering how to devise a creative brand strategy for your business to stand apart from the rest, contact the best digital marketing agencies in Delhi NCR like OFactor Communication, where the most experienced and creative brains will come together to make your dream a reality.