A studio that changes colour for every brand.
OFactor is a 360° creative agency in New Delhi. Since day one we've believed great work comes from blending into a brand's world — then making it impossible to ignore.
In-house specialists
Brands transformed
Years of adaptation
Disciplines, one roof
Born curious. Raised on briefs.
What began as a handful of designers and a borrowed desk is now a 40+ strong crew of strategists, writers, developers, filmmakers and media buyers — all under one roof in Ghitorni.
We work with founders and big brands alike, and we treat every brief like it's our own business on the line. The chameleon on our wall isn't a mascot — it's a reminder: adapt to the brand's world, then stand out in it.
// The Journey
Ten years of changing colours.
One curious idea turned into a decade of bold thinking, brave work and brands that refuse to blend in.
A borrowed desk
Four designers, one laptop charger and a belief that brands deserve better than templates.
First big brand
A national FMCG rebrand put us on the map — and taught us to think in systems, not posters.
The studio grows teeth
We brought production, performance marketing and web development in-house. No more hand-offs.
Ghitorni HQ
A full-floor studio with an edit bay, shoot floor and a coffee machine that never sleeps.
40 strong
Strategists, writers, developers, filmmakers and media buyers — one team, one voice per brand.
A decade. Still adapting.
Ten years of ideas, experiments and brave partnerships. The next chapter is ours to colour in.
What we stand for
Four words we live by.
The principles behind every idea, every collaboration and every brand we help bring to life.
Adapt
Every brand gets its own colour. We shift strategy, tone and craft to fit.
Logic
Design with a reason. Communication with intelligence. Creativity with purpose.
Craft
In-house art, copy, code and camera. No hand-offs, no dilution.
Hustle
Big energy, sharp execution and a team that keeps pushing good ideas forward.
The people behind the colour.
Meet some of the creative minds, thinkers and makers who bring OFactor's ideas to life.
Aarav Kapoor
Founder & Creative Director
Meera Iyer
Head of Strategy
Rohan Bhatia
Design Lead
Sana Qureshi
Head of Social
Dev Malhotra
Tech Lead
Ishaan Rao
Production Head
Want to build something that adapts?